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PIONEERING ARTIST INVESTMENTSPower Amp Music was founded in 2007 and launched its first investment offer in early 2008. This initial investment offer focused on 'heritage' artists and was successful in raising funds, despite the challenging backdrop of global financial crisis.
Power Amp went on to sign numerous high-profile established artists that have subsequently performed on stages around the World, proving there was a buoyant market for alternative investments in the music industry. In 2012 Amplify Music was launched with the aim of offering investments in 'emerging' artists, where the real funding gap in the music industry exists. Again fundraising was successful and Amplify has grown steadily from there. In 2016 Power Amp exited its last 'heritage' artist investment and Amplify's 'emerging' artist investments became the primary focus of the business. |